Sr. Product Marketing Manager

Sr. Product Marketing Manager Discovery & Prospect

Job Description

As a Sr. Product Marketing Manager for one of the highest growth and most opportune products, Discovery & Prospect (our clean room offering), you will own an emerging solution enabling marketers to find current customers and prospects who are in market buyers. The Discovery & Prospect product offers a unique ability to measure in market behaviors. Many of the world’s largest brands have embraced the Discovery & Prospect product’s differentiated capabilities and now need to rapidly grow.

This is a critically important solution in Epsilon’s product portfolio. It’s fast growing and has high visibility amongst leadership and across organizational teams. The Sr. Product Marketing  Manager requires strong leadership skills and the ability to put forth a point of view and competitive positioning. 

Key Responsibilities:

• Ability to drive messaging for prioritized product enhancements
• Generate use cases for the product to create awareness of differentiated offering
• Ability to translate product features and functionality and distill information to address real life marketer and data scientist challenges
• Responsible for competitive positioning, industry thought leadership, support in creating marketing content and evolving solutions based on market / competitive landscape changes. 
• Ability to work cross-functionally and, specifically to support product management, sales and client development team needs
• Strength in core marketing applications including paid search, digital, SEO, thought leadership, content, etc.
• Note: This role does not need to define ‘how’ to technically market the solution. Rather, it’s advocating ‘why’.
• This role liaises with product, sales and marketing.

Job Requirements

• At least seven years of product marketing experience or equivalent.
• Knowledge of data platforms and paid & owned channels landscape.
• Demonstrated understanding of marketer challenges.
• Experience developing the competitive positioning and go-to-market strategies of a client-facing solution.
• Ability to analyze marketplace with emphasis on competitive offerings to identify differentiated features.
• Entrepreneurial mindset with strong curiosity about how products work and fit together across Epsilon’s offerings.