Senior Solutions Product Marketing Manager
As a Senior Solutions Product Marketing Manager , you will play a critical role in defining and advancing the Fastly value proposition across one to two key industries. You will become an expert in your markets, developing end executing upon integrated go-to-market plans. This role requires close alignment with sales, demand generation, product management, and client services teams, driving cross-functional team projects and creating critical content to enable customer success. Our product marketing team is growing quickly, and we are looking for someone who is excited to play a critical role in driving sales success in these industries.
What You'll Do
- Develop go-to-market strategies, identify impactful solutions and use cases, contribute to thought leadership, and open up new market opportunities for target industries
- Work continuously with industry-specific sales, sales engineering, and product teams to create compelling messaging that aligns to our product value propositions
- Deliver sales trainings and create sales tools to disseminate information across the team
- Support Fastly’s industry-specific demand generation campaigns by creating high impact assets including white papers, solution briefs, webinars, infographics, landing pages, and blogs
- Become a subject matter expert at Fastly in 1 to 2 core industries, engaging closely with corresponding industry-focused sales teams and sales engineers and representing us at industry events
- Stay abreast of industry trends and developments through ongoing research and analyst engagements and leverage insights to develop targeted messaging
- Create buyer personas for your industries in order to articulate their concerns, identify buying trends, and ultimately understand how Fastly can help address their needs
What We're Looking For
- 5+ years of proven track record in delivering highly technical products to an enterprise buyer
- Strong analytical abilities, with experience sizing and prioritizing market opportunities
- Excellent copywriting, editing and communication skills
- Highly competent and confident presenter and trainer
- Proven ability to understand complex technologies and apply learnings to extract compelling value propositions for different audiences
- Ability to provide consultative input to senior sales leaders based on market insights
- Ability to juggle multiple projects in a dynamic, high-pressure environment
- Attention to detail and discipline to follow established policies and process or create new processes as needed
- Experience leading complex, time-sensitive cross-functional projects, preferably in the SaaS space
- Experience in the CDN or cloud computing space would be be highly valued
- MBA or relevant degree / experience