Senior Product Marketing Manager

TypeformSan Francisco7M ago

Our Product Marketing team is responsible for market research, product positioning and go-to-market and for activating product partnerships with strategic players across verticals. (Web-builder, CRM, and productivity) We help shape the product roadmap, drive product awareness and adoption among existing and future customers.

Here’s what Vakis Rigas, our Head of Product Marketing has to say:

Great work is multiplied by how you partner with other people. As part of the Product Marketing team, you will work closely with cross-functional stakeholders—namely, Partnerships, Product, Customer Success, and Marketing.

We’re looking for a Product Marketing Manager to help shape and improve how we co-market and integrate with our partners. In this role, you will become an expert in our customers’ workflows and help define a roadmap for partner integrations. You will develop a deep understanding of partner products and audiences to help define a winning value proposition for Typeform in the partners' ecosystems. Finally, you will co-ordinate the work between the partner and Typeform teams to launch the integrations, create joint-campaigns that drive adoption of the integrated value proposition and continue working to improve discoverability and adoption of the integration. 


Here’s what you’ll do in a nutshell:

  • Define a clear strategy for our co-marketing initiatives with key stakeholders in Product Marketing and Partnerships
  • Own the app store optimization for all Typeforms partner integrations and lead the positioning of our offering with outside partners
  • Own the planning and execution of co-marketing campaigns with partners, and align with internal and external stakeholders
  • Develop a deep understanding of our integrations, customers, market & competitors and draw on fundamental customer insights to inform our integrations
  • Establish a clear overview of the opportunity with our existing and potential partners
  • Set adoption goals/KPIs and report on the performance
  • Partner with the product development team to help prioritize the product roadmap
  • Work closely with your team to identify and optimize communication opportunities and help craft a consistent narrative across channels
  • Partner with the content and creative organizations to create on-brand content that drives product adoption across the user journey

Here’s what we’re after:

  • 3-5 years of experience in Product Marketing, leading research, co-marketing initiatives, or influencer programs
  • Account management experience is a plus
  • Solid understanding of different marketing disciplines, how they impact each other and drive a higher LTV
  • Experience in managing complex projects and cross-functional stakeholders
  • Strong understanding of user experience and service design
  • Data-driven and able to use essential analytics tools. Tableau/Looker experience is a plus
  • Excellent English communication skills: verbal and written
  • Technically savvy with a high-level understanding of mechanisms like APIs
  • Driven, proactive and go-getter attitude
  • Experience in B2B SaaS or fast-paced startup is a plus
  • Experience with SEO or ASO preferred

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