LexaGene is a molecular diagnostic company developing a fully automated genetic analyzer for the rapid detection of pathogens and other markers at point-of-need. Our disruptive technology aims to transform the human clinical, veterinary, and food safety testing practices.
Are you a product marketer with a passion for building and problem solving?
We are looking for a talented product marketer to execute go-to-market strategy, develop customer-centric product messaging, prepare impactful product launch, create sales readiness content, and drive effective digital promotion and marketing campaigns.
Join a fast-growing company today to make a difference. You will play a key role in bringing a game-changing technology to market.
This position reports directly to the Director of Product Marketing. It requires close collaboration with R&D, Engineering, Sales, and Corporate Marketing to ensure alignment of product marketing activities with corporate objectives and priorities.
Responsibilities
- Positioning and Messaging – assist in the positioning and messaging of LexaGene products in the target markets
- Persona Mapping – use buyer persona to inform content and campaigns
- Product Launch – develop collateral to support successful product launch
- Sales Enablement – partner with sales team to build effective product training materials and sales support tools
- Content Development – create compelling, thought leadership content for inbound marketing
- Digital Promotion – leverage online channels and digital marketing techniques to build awareness and engage with target audiences throughout the buying journey
- Marketing Campaigns – manage the roll out of integrated marketing campaigns to drive demand and sales pipeline
- Competitive Analysis – monitor market trends and competitive intelligence on a regular basis
- Market Research – perform primary and secondary research to identify market problems to solve and growth opportunities
- Customer Feedback – act as the Voice of the Customer, gather feedback and testimonials, and provide insights to internal team
- Performance Dashboard – measure the ROI of product marketing efforts through metrics analysis and reporting
- Trade Shows – participate in conferences and events to promote LexaGene products
Requirements
- Bachelor’s degree in molecular biology or a related discipline
- Life sciences and/or IVD industry domain knowledge
- 2+ years of product marketing experience or 3+ years of commercial experience in a customer-facing role
- A solid background in digital and multichannel B2B marketing
- Excellent communication skills to translate complex technical concepts into simple, compelling audience-centric messaging
- Strong analytical, research, and problem-solving skills
- Ability to quickly learn in a fast-paced, dynamic environment
- Capable of prioritizing and managing multiple projects to meet deadline
- Advanced PowerPoint and Excel skills
- Ability to work collaboratively across functions
- Willing to travel up to 20% of the time
Preferred Qualification and Experience
- MSc, MBA, or Ph.D. is an advantage but not necessary
- Proficiency in HubSpot, Salesforce, Adobe Illustrator, InDesign, and Google Analytics
- Proven track record of successfully taking products to market is desirable
- Experience with qPCR for applied testing applications is strongly preferred
Applicants should expect a rapid-growth environment, where there is room for career advancement for high performing and driven employees. Industry competitive benefits are offered, including health, dental, vision, and 401k.