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Product Marketing Manager - Managed Care (Remote)

The Product Marketing Manager (PMM) will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales when it comes to creating the overall value proposition of our Provider Management solutions for the payer/managed care market. This role is the glue that binds our product strategy to the internal and external marketing and sales enablement tactics we need to drive success and achieve results in both new acquisition and customer retention goals. This opportunity can be remote.

 

It’s important for the PMM to know our competitors like the back of your hand: what they do today and what they plan to do in the future, overall SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, and our key competitive strengths. The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions. Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

 

Attention to detail and eye for quality are critical to success in this role, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our customers’ problems. It is imperative to track performance and have the data to prove what’s working and what isn’t, and feed this information back into the product, marketing, and sales teams.

 

In addition to the Marketing team, the PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture, and execution.

 

Duties and Responsibilities:


  • Go-to-market – develop marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases
  • Product pricing – influence pricing strategy through conducting pricing analysis and revising pricing models accordingly to drive customer acquisition and retention.
  • Product launches – develop and execute the launches of new products and feature releases for existing products and manage the cross-functional implementation of the plan.
  • Product messaging & positioning - Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers.
  • Value proposition – help develop clear and compelling value propositions that address customer outcomes
  • Market intelligence—be the expert on our segments: developments, trends, and possible opportunities and threats. Build a strong network of internal and external subject matter experts to accelerate your understanding of the marketplace and support your goals.
  • Competitive landscape—be an expert on our competition, what they are working on, and how they are positioned.
  • Understand how personas intersect across the portfolio of offerings, their impact on messaging and campaign themes
  • Buyer expertise - understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Voice of customer – understand and analyze customer needs
  • Sales enablement - understand and support our sales team members; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Support sales calls/meetings and develop on-demand demos with the product team.
  • Thought leadership - act as the primary thought leader for the products you support with public-facing speaking engagements and written materials.

 

Skills Required:


  • Experience developing pricing strategy
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
  • Familiar with marketing automation tools such as HubSpot, Marketo, et al.
  • Excellent time management, resource organization and priority establishment skills, and ability to multi-task in a fast-paced environment
  • Proficient in Microsoft Office 365 and project management tools
  • Comfortable using collaboration and CRM tools such as Teams and Salesforce
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer

 

Minimum Qualifications:


  • 5+ years of product marketing experience, perferrable in Healthcare SaaS Solutions
  • Have HEART. To work here, you must be:
  • Humble – self-aware and respectful
  • Effective – measurably move the needle & immeasurably add value
  • Adaptable – innately curious and constantly changing
  • Remarkable – stand out in some way
  • Transparent – openly and honestly sharing knowledge

 

Preferred:


  • Demonstrated skill with a large portfolio of products
  • Experience in healthcare or healthcare technology
  • Experience in promoting the migration of on-prem enterprise software customers to cloud-based (SaaS) solutions
  • Bachelor’s degree in business or marketing; MBA, even better!
  • Pragmatic Marketing Certified (PMC) III or higher

 

Please be prepared to share a portfolio of work examples for product launch plans, product announcements, persona research, sales tools, and market research.

About symplr:

We are an industry leader in healthcare governance, risk, compliance and workforce management software-as-a-service solutions. We help healthcare organizations mitigate risk and ensure compliance. symplr has a single mission: to make healthcare compliance and credentialing simpler for all constituents of the healthcare community. We’re recognized for our innovative and easy-to-use software-as-a-service solutions, as well as our payor enrollment services both of which significantly reduce the cost of compliance and increase operational efficiency.

We’re based in the three major healthcare technology hubs in the US: Houston, Hartford (WI), Nashville and Kansas City. We proudly serve well over 4,000 healthcare organizations, from the smallest surgery centers to the largest integrated delivery networks (IDNs) and payers nationwide.

Risk Designation: The risk designation of a position is determined by assessing the duties and responsibilities of a position for the degree of potential damage to the effect or integrity of the Company’s services should the incumbent be exposed to a security threat. This assessment also determines if a position’s duties present the potential for incumbents to bring about a material adverse effect on the Company’s security, and the degree of that potential effect, which establishes the sensitivity of a position.

 

It is determined that this position plays an important supporting role in security procedures, and has access to sensitive, confidential data and is therefore determined as a medium-risk position.

 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, and use hands and fingers to handle or feel. The employee is frequently required to talk or hear. The employee is regularly required to stand and walk and may occasionally be required to lift 10 to 15 pounds. The vision requirements include: close vision, distance vision, depth perception and ability to adjust focus.

 

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

 

Perks & Benefits:


  • Employer Contribution to Medical, Dental, Vision & Life Insurance
  • 401K with Employer Matching
  • PTO, Personal Days, Volunteer Days, & 9 Paid Holidays
  • Casual Dress Code Every Day
  • Progressive Company Culture

 

symplr is an Equal Opportunity/Affirmative Action Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

 

As an ongoing commitment to reasonably accommodate individuals with disabilities, symplr has established alternative methods to complete the application process. Disabled applicants needing assistance are encouraged to call 281.863.9500 if further assistance is required. 

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