The Product Marketing Manager – Law Firm Solutions defines and leads ongoing go-to-market activities, delivers high quality product release materials, creates sales enablement collateral and engages with industry analysts for solutions specific to our Law Firm customers. This position serves as a subject matter expert on customers and the company’s product suite.
Role Responsibilities
- Work closely with marketing and product management teams to position Law Firm solutions for target audiences.
- Take complex technological concepts and translate them into messages that clearly and concisely communicate the value of the Relativity’s products and differentiate them from others in the marketplace.
- Plan specific activities that support product go-to-market strategies and oversee their cross-functional implementation.
- Collect and synthesize data from the market, customers and customer-facing internal teams to refine messaging, marketing campaigns and deliverables.
- Create and maintain current sales support materials, including demonstration materials, presentations, product screen shots, FAQs, talking points and product web pages.
- Maintain a current knowledge of the company’s customer base, how they buy and use products and how the company contributes to their businesses.
- Act as a subject matter expert for the company’s products and provide marketing support to customers and internal teams.
- Exercise sound judgment and make independent decisions.
- Partner with Law Firm Marketing specialist to align campaign initiatives to product roadmap
- Demonstrate consistent commitment to core company values.
- Partner with Law Firm Marketing specialist to align campaign initiatives to product roadmap
Preferred Qualifications
- 5 years of experience
- Demonstrated experience independently building go-to-market strategies for a SaaS solution
- High level of comfort working collaboratively and partnering with teams across departments to accomplish objectives.
- Ability to manage multiple projects simultaneously and prioritize based on company and team objectives.
- Familiar with sales enablement/learning management systems, ie. Highspot
- Ability to work effectively under pressure, drive projects to completion and meet deadlines.
- Flexibility and the ability to adapt quickly to shifting company or team goals.
- Strong business and marketing acumen, including problem-solving and critical thinking.
Minimum Qualifications
- RCA Certification required
- 5+ years of product marketing experience for a SaaS solution
- Demonstrated ability to simplify complex technology concepts and data sets
- Interest in developing deep product knowledge
- Strong understanding of key marketing concepts