Product Marketing Manager -Freshdesk

FreshworksSan Mateo, CA5M ago

Responsibilities:

  • Develop product positioning that differentiates Freshdesk by understanding customer needs, product roadmap, market trends, and competitive forces.
  • Plan and execute product/feature launches across cross-functional teams (spanning Product, Marketing, Support, Service, Sales) and related sales enablement
  • Work with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and mitigate product gaps
  • Build a profile of the Freshdesk buyer across various industries, verticals, and business roles
  • Collaborate with Sales to understand & support ongoing enablement, and maximize the impact of messaging for the mid-market and enterprise audience


  • Content, Campaigns:
  • Partner with Product Management and Sales to develop a new narrative for Freshdesk Customer Experience and a comprehensive strategy for bringing this solution to market.
  • Drive the production and aggregation of high fidelity Customer Experience related content (marketing, thought-leadership, product demos, webinars, data sheets, solution guides, etc.) for all funnel stages by partnering with the industry's leading creative team.
  • Identify, enable and champion our community of Customers for Life in customer stories, videos and events


  • Go-To-Market & Sales Enablement:
  • Enable Freshdesk's global sales and solution engineering teams to ensure that they are able to identify opportunities, position our solution, and drive deals to close.
  • Create compelling and useful enablement assets such as playbooks, deal wins, training decks, FAQs, and videos.
  • Partner with Solution Engineering to build killer demo assets and stories that wow customers
  • Partner with Sales Strategy to create pricing, packaging, and sales incentives that make Freshdesk Customer Experience easy for AEs to sell and easy for customers to purchase.
  • Stakeholder Management: 
  • Build consensus, alignment and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success

 

Knowledge and Experience:

  • 5-7 years product marketing experience
  • Strong understanding of the cloud enterprise application space such as Customer Service software or CRM software
  • Enthusiasm and empathy for genuinely improving how businesses serve and engage people
  • Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with both internal stakeholders and customers
  • Outstanding storytelling capabilities: crafting a written or visual story in a simple straightforward way
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics.
  • Creative thinker that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.
  • Proven ability to work well cross-functionally and with customers.
  • Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks.
  • Strong communication, presentation, writing, and analytical skills
  • Keen eye for detail and proven project management skills
  • Strong skills in PowerPoint or Google slides
  • Experience working with sales teams and partners.
  • MBA is a plus


This role is based in our San Mateo, CA headquarters and is not a remote opportunity. 

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