Product Marketing Manager
ClearbitSan Francisco or Remote7M ago
As Product Marketing Manger you’ll work closely with our Heads of Marketing and Product as a strategic expert on our customers across most projects at Clearbit – from driving customer research and GTM development, to crafting messaging and compelling narratives for our sales and success teams.
What you'll do:
- Define the messaging and positioning for key customer segments and build out content and messaging experiences to drive conversion and success.
- Represent the voice of the customer. You’ll conduct customer research and understand their needs and pain points to communicate insights in actionable ways across the company.
- Empower our first-class sales and success team with the right product communication to retain and convert happy customers.
- Research and document competitive and market intelligence. You’ll help the company understand our target market through industry research, how our buyers make purchasing decisions, and how to differentiate against and beat our competition.
- Enable demand generation and marketing with messaging and guidelines for top of funnel content.
- Partner with product, customer success, and sales teams to define a product launch process that covers research, testing, content creation, and sales + success training to enable smooth and effective launches.