Product Marketing Manager

OcadoLondon/Hatfield/Remote6M ago

The Ocado Solutions Product Marketing Manager will be instrumental in defining our product and market positioning and will take ownership of developing and delivering the right content, platform adoption, and customer programs through a wide range of marketing efforts.


This is a proactively cross-functional role that interacts with almost every aspect of the business. This position requires a highly motivated individual with previous experience leading product marketing and GTM strategy, and who is comfortable in a fast-moving environment. The successful candidate will be customer-oriented, self-motivated and results-driven. 



Core Responsibilities:


  • Market research: discover problems, insights, and trends in the market;
  • Competitive analysis: Have a pulse on competitors and be able to articulate how Ocado and OSP
  • differentiates from other solutions;
  • Content Development: Work with the Product Management Teams to define product positioning,
  • messaging, and marketing programmes that support the sales and product launch processes;
  • Content Creation: Create and deliver materials that support marketing campaigns, customer
  • programmes, and most importantly, the sales and launch processes; This also requires working with
  • agencies;
  • Asset assessment: inventory all assets (technical, skills, services, other) and determine ways that
  • they can be leveraged;
  •  Launch: plan, execute and measure the effectiveness of go-to-market strategy;
  • Sales enablement: use your market and product knowledge to help sales align their selling process to
  • the way the market wants to buy - collaborate with sales re: product and launch updates;
  • Cross-functional working: Develop strong relationships and collaborate closely with stakeholders, both
  • internally and externally, ensuring regular communication across the business;
  • Customer programmes: As we grow more and more customer development, case studies, user
  • groups will develop. The PMM will need to drive and support many of these programmes;
  • Events: Support the Ocado Solutions events strategy and execution. This includes the development of roadshows, updates, user group meetings, and the Annual Beyond Product Conference and Leaders Club;
  • Work closely with the Head of Product Marketing to ensure relevant, quality, and up to date collateral of material is available to showcase the Ocado Smart Platform to potential clients. 


Core Skills, Experience, and Qualifications


  • BA/BS degree or equivalent practical experience;
  • At least 3-5+ years demonstrable experience in a software, online, or technology marketing field; working cross-functionally, both internally and externally;
  • Experience developing content & written documents in a professional setting;
  • Excellent communications skills, both written and verbal;
  • Strategic, but competent with hands-on tactical execution;
  • Experience using MS Office, Google Docs, and Confluence/Jira


Preferred Qualifications


  • Experience working for technology companies;
  • Able to quickly understand and explain technical complex subjects and technologies;
  • Able to analyse business practices and systems to produce supporting documentation
  • Excellent problem solving and strong analytical skills;
  • Experience with customer segmentation, profiling, and targeting;
  • Demonstrated ability to manage complex and highly visible projects
  • Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
  • Ability to conceptualize, scope, and execute projects to strict deadlines
  • Confident, self-motivated individual with strong, demonstrable bias for action
  • Proven ability to move fast in an ambiguous environment without close supervision
  • Experience in the Product Development and Launch Cycle: can work effectively with Product & Engineering teams
  • Great communication skills, written and verbal
  • Be smart, creative and persistent
  • Passionate about your work and about being part of something special
  • A strong sense of urgency and ownership
  • Organization – strong sense of process and project reporting
  • Retail / Grocery industry knowledge desirable
  • Ability to work both individually and as part of a team 


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