As a Product Marketing Manager, you will be the expert of all things product on the marketing team. You will shape our messaging and positioning, bring new products and features to market, enable the sales team, and work with our product team to evolve the product roadmap and ensure our value proposition and messaging is in lockstep with the product offering. But that's not all! You'll also be heavily involved in our analyst relations program, thought leadership and content marketing initiatives, market segmentation, persona development, and engaging with our customers and the broader developer community.
LaunchDarkly is a rapidly growing software company with a strong mission and vision carried out by a talented and diverse team of employees. Our goal is to help teams build better software, faster. You'll join a small team from companies like Atlassian, Intercom, and GitHub, and you'll have an immediate impact on our product and customers.
Responsibilities:
- Evolve our product-level messaging, positioning, and competitive differentiation
- Lead new product and feature launches from start to finish
- Develop internal and external-facing sales collateral
- Manage sales training and enablement programs
- Develop content in the form of ebooks, blog posts, whitepapers, etc
- Engage with the analyst community and other thought leaders
Basic Qualifications:
- 3+ years in product marketing and/or product management roles in B2B technology companies
- Excellent writer and storyteller - ability to articulate the long-term vision
- Passionate about the software development market and have experience marketing to this audience
- Ability to manage complex / cross-functional projects
- Strong appreciation for demand generation and sales
Preferred Qualifications:
- A strategic thinker that executes - we love great ideas but we love the execution of great ideas even more!
- Ability to give compelling presentations to technical audiences
- Ability to develop product tutorial videos / podcasts / etc
- Ability to build content and programs to address mid-funnel prospects
- Marketo
About LaunchDarkly:
- LaunchDarkly is a Feature Management Platform that serves over 10 billion feature flags daily to help software teams build better software, faster. Feature flagging is an industry-standard methodology of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned off independent of code deployment (aka ”dark launching”). LaunchDarkly has SDKs for all major web and mobile platforms. We are building a diverse team so that we can offer robust products and services. Our team culture is dynamic, friendly, and supportive.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.