About the role:
We are looking for a Product Marketing Manager to help establish a rigorous product marketing discipline in a fast-growing legal tech company. Reporting to the VP, Product Marketing and working closely with sales, client management, marketing, and product management, this team member will be responsible for setting and rolling out best practices for product launches, client communications, strategic communications, and bringing new products and strategies to market. You'll need to be data-driven and well-written, being able to tell a compelling story with concrete data points - and teach others to do the same.
Responsibilities:
- Create strong internal tools that define product positioning, naming, value proposition, and defensible market differentiation
- Work with Product Managers to define and manage go to markets and feature launches
- Product/sales reporting, including attach rates, win/loss rates
- Assist and manage the creation and distribution of scalable collateral such as pitch decks, case studies, one sheets, product proof points, webinars, blog posts, white papers, external product release notes and more - including training, housing/distribution of new materials
- Create any product demos, for either direct sales or broad conference demonstrations
- Help grow product adoption and overall win rates for the sales and client service organizations
- Work with outbound marketing team to define personas and messaging to fit in their campaign planning
Qualifications:
- ~5 years of product marketing or account management experience, particularly in B2B
- Client facing/presentation experience
- Empathy for the entire customer journey - from our first touchpoint with clients to the successful outcome of a legal matter
- Analytical skills to parse data into stories, both internally and externally
- Great communication and relationship-building skills