Product Marketing Associate

LightStepSan Francisco7M ago

LightStep is looking for a Product Marketing Associate (Rockstar) to help accelerate LightStep’s market knowledge, positioning, messaging and internal processes. We are seeking people who enjoy working closely with customers, pairing across teams (product management especially), are exceptional at balancing technical expertise with actionable, easy-to-understand messaging and strategy and who are looking to be one of the first on a Product Marketing team to help scale LightStep’s Product Marketing best practices!

 

What you’ll do:

  • Develop positioning for end-user and buying personas
  • Identify relevant market trends and enable cross-functional teams with competitive information 
  • Articulate and amplify company strategy, brand and value proposition, along with company culture and attitudes
  • Own product release process for subset of features end-to-end
  • Enable company go-to-market strategy 
  • Pair with product management closely to articulate product feature positioning 
  • Share and implement best practices at scale 

 

You would be a great addition if….

  • You’re able to clearly take complex, deep technical issues and convey them effectively to technical and non-technical audiences
  • Have a strong affinity toward analytical thinking that lends itself to efficient segmentation and targeting
  • Build strong cross-functional relationships across and have empathy for product, sales, marketing, engineering, and customer success
  • Understand how product positioning and clearly articulated roadmap can be leveraged to accelerate marketing programs, brand awareness, sales efficacy 
  • Possess a customer centered point of view for all things related to marketing effort
  • Excellent writing, verbal communication and presentation skills
  • Passion for serving and understanding developers 
  • Basic understanding of developer habits, behaviors and tooling


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